Amidst constant marketing hype, clever packaging and tall advertising claims, how do you make truly healthy choices?

Simple, you Pick Pink.

At Pick Pink, we are inspiring a movement of clean-living in India by creating a culture of trust and transparency between brands and consumers.

We’re enabling you to arrive at the healthiest and purest of choices with the help of the Pink Tiger – our independent Verification system.

Under the Pink Tiger, we identify health- focussed products and run third-party lab tests to verify brands for ingredient quality.

Our tests are conducted multiple times a year, across random batch samples which make them more stringent and reliable than any other verification program in the country.

Tell me more about the Pink Tiger.