The Pink Tiger Journey
In a world flooded with promises, we saw the frustration – families, professionals, and communities searching for health, but overwhelmed by conflicting labels and marketing.
The vision was bold – to create a safe space for transparency and genuine wellness, where each decision feels empowered.
Milestones of Change
Each number tells a story – of progress, purpose, and a collective push toward a cleaner, more transparent world.
Products Verified Clean
Each Pink Tiger – verified product stands for safety, honesty, and real ingredients.
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Trusted Brands
Brands that choose verification over marketing – joining us in reshaping consumer trust.
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NABL-Accredited Diagnostic Lab
Rigorous, ethical, and reliable testing ensures every test meets the highest standards.
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The People. The Purpose.
Visionaries behind India’s first clean-label verification platform
Luke Coutinho
A global pioneer in holistic nutrition and integrative medicine, Luke has transformed thousands of lives by addressing root causes of disease. His advocacy for clean, ethical products birthed the vision of a transparent platform consumers can trust.
Narendra Firodia
A social entrepreneur with deep experience across telecom, healthcare, and hospitality. Narendra brings strategic vision and a passion for community impact, driving the mission to make clean products accessible nationwide.
The Journey
Building Confidence in Every Healthy Choice
- The Spark
Born from Luke witnessing his patients struggle to find truly clean products, with incomplete claims making it hard to choose what’s genuinely healthy.
- Building Together
Assembled a passionate team of nutritionists, food technologists, honest brands, and everyday citizens committed to raising standards.
- Pink Tiger Launch
Launched rigorous third-party lab testing, creating a new era of food transparency and trust.
- The Movement
Today, we're not just a verification stamp - we're a community empowering India towards making informed choices.
Know the Team
The passionate individuals making clean living accessible for everyone.
Our Philosophy
Clean, Conscious, Collective
Clean & Tested
Every product rigorously vetted through third-party lab testing for safety and quality.
Always Transparent
No hidden ingredients. Independently tested. Just honest wellness.
Choice is Power
Every conscious decision creates ripples toward a healthier India.
Community Driven
A movement where clean living is a right, not a privilege.
Our Community
A growing movement of conscious individuals choosing wellness together.
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Instagram Followers
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WhatsApp Community
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Newsletter Subscribers
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UGC Supporters
Voices that Drive Us & Our Movement
Our Partners and Supporters
Since receiving the stamp, we've experienced a noticeable boost in consumer trust and market visibility, especially in India and the UAE. Many of our customers have expressed greater confidence in our A2 Cow Ghee after learning about the Pink Stamp endorsement.
Karan Patel
The Pink Tiger initiative by the YCL team was an absolute need of the hour. It is really important to separate the truly honest brands from the clutter of every brand trying to claim to be clean and healthy. The biggest winners are of course the customers.
Akhil Gupta
Since joining the Pink community, we’ve witnessed a clear surge in consumer trust and brand discovery. Our customers have shared how the Pink Tiger Stamp gave them the assurance they needed to switch to a clean protein brand.
Anurag Kaushik
We are incredibly proud to be part of the Pink Tiger family. It’s not just a stamp—it’s a symbol of integrity. And we're honored that Aevo has earned that trust.
Aayushi Jain
God bless you Luke and your team. It’s a great initiative for a healthier nation. A selfless move for the greater good. Can’t thank you enough.🙏🙏 I have switched my brands to Pink Tiger verified brands.
Gita Choprra
Words are not enough to thank how you are helping consumers seeking clean foods. But, thank you 🙏.
Harmeet Grover
This is a great initiative. Thank you for doing this. I am now conscious while buying any brand and been more confident of the quality now.
Smitaa
Absolutely the need of the hour! This is the best gift you are giving to the country along with an other extremely valuable insights! Inching closer with every step, to the dream of creating Healthy India! Way to go 🙌
Meghhna Patel
Join the Movement
The Pink Tiger isn’t just a stamp. It’s our promise, a movement, and a community where clean living is a right, not a privilege.