Amidst constant marketing hype, clever packaging and tall advertising claims, how do you make truly healthy choices?

Simple, you Pick Pink.

At Pick Pink, we are inspiring a movement of clean-living in India by creating a culture of trust and transparency between brands and consumers.

Whether it’s the food, air and water you consume, or the wellness brands you turn to, we’re enabling you to arrive at the healthiest and purest of choices with the help of the Pink Tiger – our independent Verification system.

Under the Pink Tiger, we identify health- focussed products and run third-party lab tests to verify brands for ingredient quality.

Our tests are conducted multiple times a year, across random batch samples which make them more stringent and reliable than any other verification program in the country.

Tell me more about the Pink Tiger.