YouCare Lifestyle, founded by
Luke Coutinho 
proudly presents
Pink Tiger The Pick Pink Movement.
Pick Pink is a clean-living initiative, fuelled by Luke Coutinho’s extensive experience in health and wellness.
At Pick Pink, we conduct stringent and regular third-party tests to arrive at the cleanest food brands.
Discover our range of Verified Products
See who has got the Pink Tiger
A Lab That Powers our Health Tests
Orange Health Labs is now Pink Tiger Verified
for trust, speed, and precision.
A Lab That Powers our Health Tests
Orange Health Labs is now Pink Tiger Verified
for trust, speed, and precision.
Product Verification
Food and Nutraceuticals Verification
Ensuring clean, high-quality ingredients for healthier consumption.
Lab Quality Verification
Endorsing laboratories for precision, reliability, and testing excellence.
Food and Nutraceuticals Verification
Ensuring clean, high-quality ingredients for healthier consumption.
Food and Nutraceuticals Verification
Ensuring clean, high-quality ingredients for healthier consumption.
Skin Care Verification
Verifying beauty products free from harmful chemicals for safe and radiant skin.
Skin Care Verification
Verifying beauty products free from harmful chemicals for safe and radiant skin.
Lab Quality Verification
Endorsing laboratories for precision, reliability, and testing excellence.
Lab Quality Verification
Endorsing laboratories for precision, reliability, and testing excellence.
Food and Nutraceuticals Verification
Ensuring clean, high-quality ingredients for healthier consumption.
Food and Nutraceuticals Verification
Ensuring clean, high-quality ingredients for healthier consumption.
Skin Care Verification
Verifying beauty products free from harmful chemicals for safe and radiant skin.
Skin Care Verification
Verifying beauty products free from harmful chemicals for safe and radiant skin.
Lab Quality Verification
Endorsing laboratories for precision, reliability, and testing excellence.
Lab Quality Verification
Endorsing laboratories for precision, reliability, and testing excellence.
Voices that Drive Us & Our Movement
Our Partners and Supporters
Since receiving the stamp, we've experienced a noticeable boost in consumer trust and market visibility, especially in India and the UAE. Many of our customers have expressed greater confidence in our A2 Cow Ghee after learning about the Pink Stamp endorsement.
Karan Patel
Founder at Sarthak Satvik
The Pink Tiger initiative by the YCL team was an absolute need of the hour. It is really important to separate the truly honest brands from the clutter of every brand trying to claim to be clean and healthy. The biggest winners are of course the customers.
Akhil Gupta
CEO of Pod Nutrition
Since joining the Pink community, we’ve witnessed a clear surge in consumer trust and brand discovery. Our customers have shared how the Pink Tiger Stamp gave them the assurance they needed to switch to a clean protein brand.
Anurag Kaushik
Co-Founder of Naturatein
We are incredibly proud to be part of the Pink Tiger family. It’s not just a stamp—it’s a symbol of integrity. And we're honored that Aevo has earned that trust.
Aayushi Jain
Co-Founder of Aevo
God bless you Luke and your team. It’s a great initiative for a healthier nation. A selfless move for the greater good. Can’t thank you enough.🙏🙏 I have switched my brands to Pink Tiger verified brands.
Gita Choprra
Supporter of Pick Pink Initiative
Words are not enough to thank how you are helping consumers seeking clean foods. But, thank you 🙏.
Harmeet Grover
Supporter of Pick Pink Initiative
This is a great initiative. Thank you for doing this. I am now conscious while buying any brand and been more confident of the quality now.
Smitaa
Supporter of Pick Pink Initiative
Absolutely the need of the hour! This is the best gift you are giving to the country along with an other extremely valuable insights! Inching closer with every step, to the dream of creating Healthy India! Way to go 🙌
Meghhna Patel
Supporter of Pick Pink Initiative
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Clean, tested, and transparent promise — always.
