Rethink Protein: Why Plant-Based is on the Rise

For years, animal-based proteins like eggs, chicken and milk have been considered the gold standard. However, perspectives on protein are evolving, with plant-based options gaining significant attention.
A 2024 report by the EAT Foundation found that 68% of people globally are looking to include more plant-based foods in their diets, highlighting a strong and growing interest in plant protein sources.
As this shift gains momentum, plant proteins are no longer just an alternative, they’re being recognized as a valuable and effective way to meet daily protein needs.
What’s driving the shift?
Plant proteins are gaining recognition for several reasons, reshaping the way people approach nutrition. Here are some key factors contributing to their growing popularity:
1) Health benefits: Plant-based diets have been linked to improved cardiovascular health, digestion and a reduced risk of chronic diseases. Unlike many animal-derived proteins, plant-based protein sources provide dietary fiber, phytonutrients, and a diverse range of micronutrients that support overall well-being.
2) Sustainability considerations: Plant foods typically have a lower carbon footprint than animal-based foods, requiring fewer natural resources and producing lower greenhouse gas emissions. With rising climate concerns, shifting toward plant-based nutrition is seen as a sustainable choice for a healthier planet.
3) Dietary flexibility: Plant proteins cater to various dietary preferences, including vegan, vegetarian, lactose-intolerant and dairy-free lifestyles. They also enhance dietary diversity, offering a wide range of nutrients essential for optimal function.
Are plant proteins complete?
A common concern about plant proteins is their amino acid profile. While most animal proteins provide all essential amino acids, many plant sources lack one or more. However, combining complementary sources like rice and pulses ensures a complete amino acid profile. Some plant proteins, such as soy, quinoa, and hemp, are naturally complete.
Contrary to myths, plant proteins can support muscle growth just as effectively as animal proteins. Research shows that with adequate intake and variety, they are comparable to animal proteins in sustaining muscle development and athletic performance.
Whole foods and protein supplementation

Whole foods like pulses, lentils, nuts, seeds and soy products provide protein along with fiber and essential nutrients. While a diverse diet ensures balanced amino acid intake, protein supplements can help meet higher protein demands or dietary gaps.
Plant vs. Whey protein: What sets them apart?
Protein powders are among the most popular supplements, with whey protein dominating the market for years. However, plant-based protein powders have gained traction as a dairy-free alternative.
Key differences | Whey protein | Plant protein |
Source | Derived from milk | Extracted from peas, rice, soy, hemp or blends |
Digestibility | Rapid absorption but may cause digestive issues | Generally easier on digestion |
Amino acid profile | Naturally complete with all essential amino acids | Some can be incomplete but blends ensure a full profile |
Both whey and plant protein powders have their place in nutrition, providing high-quality protein to support muscle growth and recovery.
For individuals with lactose intolerance, plant proteins present a hypoallergenic alternative with better digestive tolerance. Unlike whey, which lacks fiber and phytonutrients, plant-based proteins contribute to gut health, metabolic function, and antioxidant support due to their bioactive compounds.
With strategic formulation, blending complementary plant protein sources ensures a complete amino acid profile comparable to whey, making plant-based protein powders an effective choice for muscle synthesis and metabolic health.
Risks of overdoing plant protein supplementation
While plant protein powders offer convenience, excessive intake may cause digestive issues and nutrient imbalances. Some particularly rice-based protein powders, can contain trace heavy metals from soil contamination if not sourced properly.
Additionally, studies suggest that over-reliance on protein powders, regardless of source, can strain kidney function in those with preexisting conditions. Whole foods should remain the foundation of a balanced diet, with supplements used strategically.
Always consult your healthcare provider before starting any supplement, what works for someone may not work for you.
Plant protein myths you need to stop believing
Myth: Plant protein is only for vegans and vegetarians.
Fact: Plant protein benefits everyone, including those who consume animal products. Many athletes and health enthusiasts incorporate plant proteins for digestive benefits, sustainability and micronutrient diversity.
Myth: You need large amounts of plant protein to match whey.
Fact: With well-formulated blends, plant proteins provide a complete amino acid profile in comparable amounts to whey, supporting muscle synthesis effectively.
Myth: Plant protein is less bioavailable than whey
Fact: Blended plant proteins offer a high amino acid profile and advanced processing improves their absorption, making them just as effective as whey.
Picking the perfect plant protein
As plant-based protein powders gain popularity, not every option meets the mark. Some come with unnecessary additives, subpar protein blends or even hidden contaminants, making it crucial to choose wisely.
Key factors to look for:
1) Complete amino acid profile: Ensure the protein powder provides all essential amino acids for optimal muscle support and recovery.
2) Minimal processing & clean ingredients: Avoid artificial sweeteners, fillers, and additives.
3) Heavy metal contamination: Ensure your plant protein is free from heavy metals and contaminants by choosing brands that provide verified third-party test results.
4) Sustainable & ethically sourced: Choose products committed to transparent, high-quality sourcing that supports both your health and environmental well-being.
Navigating plant protein options can be overwhelming but You Care Lifestyle makes it easier. Pink Tiger-verified protein powders ensure that only the highest-quality plant-based protein powders make the list, backed by transparency and rigorous standards.
Check out some of the cleanest plant protein powders available:
1) Ace Blend Unflavoured Plant Protein Complex
2) Cosmix No Nonsense Plant Protein: Indonesian Cacao & Chikmagalur Mocha
3) Pod Nutrition Plant Protein, Chocolate Hazelnut, Real Strawberry, Hapus Mango
4) Protuff Belgian Chocolate plant protein & Vanilla plant protein
Disclaimer: This content is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your healthcare provider before trying any new food items, supplements, or products.
References
1) Hertzler, S. R., Lieblein-Boff, J. C., Weiler, M., & Allgeier, C. (2020). Plant proteins: Assessing their nutritional quality and effects on health and physical function. Nutrients, 12(12), 3704. https://doi.org/10.3390/nu12123704
3) Teixeira, F. J., Matias, C. N., Faleiro, J., Giro, R., Pires, J., Figueiredo, H., Carvalhinho, R., Monteiro, C. P., Reis, J. F., Valamatos, M. J., Teixeira, V. H., & Schoenfeld, B. J. (2022). A novel Plant-Based protein has similar effects compared to whey protein on body composition, strength, power, and aerobic performance in professional and Semi-Professional futsal players. Frontiers in Nutrition, 9. https://doi.org/10.3389/fnut.2022.934438
4) Dimina, L., Rémond, D., Huneau, J., & Mariotti, F. (2022). Combining plant proteins to achieve amino acid profiles adapted to various Nutritional Objectives—An exploratory analysis using linear programming. Frontiers in Nutrition, 8. https://doi.org/10.3389/fnut.2021.809685